The architecture of your website determines how a search engine will crawl and ultimately rank each of your local business pages. Businesses tend to … [Read more...] about What Is Internal linking? Why Is It Important for Local SEO?
Blog
Learn to do your own SEM/SEO from 44ORANGE! Browse and read our collection of DIY and best practices SEM/SEO articles ...
Why Accessibility Matters for SEO
Historically, SEO and web accessibility were separate and not equal activities. SEO was managed by the SEO practitioner and primarily focused on … [Read more...] about Why Accessibility Matters for SEO
The Importance of Blogging for Local SEO
When you're running a local business, you want people to find you when they search online for the stuff you do. You want them to see your business … [Read more...] about The Importance of Blogging for Local SEO
A Local Business Guide to Success with Google Ads
You might ask, "What all is needed for a local business to be successful with Google Ads?" For local businesses, attracting nearby customers is the … [Read more...] about A Local Business Guide to Success with Google Ads
Google Ads: Do Sales Landing Pages Beat Regular Web Pages?
You spend hours crafting the perfect Google Ad. You tweak the headline, refine the keywords, and set a competitive bid. The click-through rate looks … [Read more...] about Google Ads: Do Sales Landing Pages Beat Regular Web Pages?
Is Search Marketing More Effective Than Traditional Advertising?
Businesses constantly face the challenge of allocating marketing budgets for maximum impact. A central question in this process is whether to invest … [Read more...] about Is Search Marketing More Effective Than Traditional Advertising?