When people search on Google.com, they first see as many as four 'Ads' at the top of the search engine results page (SERP). The listings often include at least a Title, Description, and Website Address.

To advertise on Google, you must set up a Google Ads account. You can then create Campaigns that consist of Ads and Ad Groups. As an advertiser, you then 1.) select target keywords (and possibly other demographic filters), 2.) write your ads (titles and descriptions), 3.) designate a call to action (i.e., visit website), 4.) set your highest bid/cost per click (CPC), and 5.) set a daily budget. Google then automates the placement and rotation of ads. Ultimately, the primary advantage of Google Advertising is you only pay when your ads get clicked on. Once your daily budget is reached, your ads end until the next day. The cost per click will vary and fluctuate depending upon what your search competitors bid and budget. Thus, to be competitive and cost efficient, Google Ads requires constant monitoring and adjustments.

When you go with 44ORANGE, we'll not only save you all the time to create and manage the advertising, we'll also almost always get you a significantly lower cost per click than if you tried to do it yourself.

Ultimately, we'll get you more clicks for 25-75% less cost.

Well, yes! It's how Google remains one of the largest companies in the world. When people do a Google search, they click on an 'Ad' 10-40% of the time (compared to organic clicks). That 10-40% is still a LOT of clicks! And for the $$, Google Ads is one of the most scalable and cost effective advertising mediums to grow your business.

The short is answer is: 1.) we write more and better ads, 2.) we target more niche keywords, 3.) and we constantly test the ads and then optimize, optimize, optimize! Over time, we get rewarded by Google with lower CPCs.

No, at this time, we do Google Ads management for local businesses only.

At this time, no. We keep it simple for our clients by getting you the lowest possible Cost Per Click (CPC) for your set monthly ad budget.

No. At this time, we only do Google Ads.

We no longer build client websites. But having an excellent website that converts visitors to new business is important! We are happy to refer you to someone for that. However, we do write, design, build, and host one-page lead generation websites (much like this one) for clients who qualify.

We charge a VERY competitive Google Ads management fee of around 10-30% of your ad spend.

No. You pay month to month. Cancel anytime.

Yes, $1,000. Less than that, eh, to be blunt, you're probably wasting your time and money.

Google has gone to great lengths to invest in world-class technologies and resources to prevent click fraud. Here is their answer to this question:

https://www.google.com/ads/adtrafficquality/