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Learn what local search marketing can do for your business. Get started with a free, no-obligation SEM/SEO/AI review:

44ORANGE
A Local SEM/SEO/AI Search Agency
44ORANGE is a local SEM/SEO/AI search agency based in Colorado Springs, CO, owned and operated by Chris Swanson (Swanie), MBA, MA. 44ORANGE employs best practices and specializes in organic and paid search marketing for local businesses and professionals. Past SEM/SEO/AI client work includes UCHealth/Memorial Hospital, US Anti-Doping Agency, Colorado Springs Dermatology Clinic, Associates of Gastroenterology, CMS Restoration, Spotted Dog Excavating, and dozens of other medical, legal, and professional services organizations. 44ORANGE does not offer SEM/SEO/AI for international, e-commerce, affiliate sales, political, or advocacy organizations.
25+ years of web marketing experience. Management of annual SEM/SEO/AI budgets of $500,000+. Certified Yoast SEO. Certified Google Partner. BS, US Air Force Academy, MA, Syracuse University. MBA, University of Colorado Colorado Springs. DTM, Toastmasters International. Eagle Scout, BSA. Member, BNI, Dynamic Alliances, Colorado Springs, CO.

SWANIE
***** CERTIFIED SEM/SEO/AI *****
Owner

Proud and privileged to have served.
“The most important quality in an online service provider is integrity. This company operates at a high level of professionalism and builds trust with persistent follow-through!”
—ANNE B.
Services
Here’s how SEM/SEO/AI search can become your most valuable and reliable marketing channel:

SEM: Search Engine Marketing
AKA: Paid Search, PPC Advertising, Google Ads
With SEM (Search Engine Marketing), you can place small text ads on Google and only pay when someone clicks your ad. With our proprietary SEM methods, we are consistently beating the local benchmark CPC (Cost Per Click) by 25-75%. That gets you more clicks for less money than what your competitors are paying.
For further details on SEM services, see the FAQs below.

SEO: Search Engine Optimization
AKA: Organic Search, Natural Search, Google Rankings
With SEO (Search Engine Optimization), we get you to the top of the organic search results on Google for profitable search terms – without paying absurd agency fees. We adhere to best practices established by the likes of Yoast, Moz, and Google itself.
For further details on SEO services, see the FAQs below.

GEO: AI Engine Optimization
AKA: Answer Search Optimization, LLM Optimization
AI search, or GEO (Generative Engine Optimization), is all the rage right now, but you don’t need to worry. Optimizing for AI is really just more SEO. However, AI LLMs (such as ChatGPT and Google AI) look for certain things in your content. We cover all the bases and adapt your site’s content to keep pace with changes in AI search technologies. GEO is included in any SEO plan.

Online Lead Generation
AKA: Lead Gen, Digital Properties, Rank & Rent, Pay For Performance
Say goodbye to Thumbtack, Angi, and Home Advisor – for clients who qualify, we offer pay-for-performance lead generation, where you only pay for guaranteed, exclusive leads. We handle all upfront work to design, write, build, and host a website we own and promote. Once we can generate traffic to the site, all the phone calls and emails go to you – and only you! The best part is you only pay when the marketing works – no upfront costs, effort, or risk for you.
Lead Generation service is only available for qualified clients. For further details on Lead Gen services, see the FAQs below.
What can search marketing do for you?
Search marketing always starts with a comprehensive SEM/SEO/AI review to learn 1) how well you’re currently doing, 2) what your opportunities are, and 3) what competition you’re up against. This provides a complete picture and sets realistic expectations for what search marketing can do for your business.
Request your free, no obligation SEM/SEO/AI review now:
FAQs
Answers to common client questions:
General
What do I get with my free SEM/SEO/AI review?
Every project begins with keyword research. We’ll find all the keywords people use to find you and your services on Google. Then we’ll review search demand to identify your most profitable search terms. We can also see how well you’re currently doing and what competition you’re up against to determine realistic costs and outcomes. The SEM/SEO/AI review is free, with no obligation. At the very least, you’ll know your opportunities and what to expect from search marketing.
Do I need a website?
Yes, and it needs to be built on WordPress, preferably without a drag-and-drop editor. For SEM, it’s fine. But we specifically do not offer SEO services for websites built with drag and drop editors such as Wix, Weebly, Elementor or WPBakery. Unfortunately, those tools tend to bloat code and introduce too many SEO liabilities.
Do you do website design or hosting?
No, we are not taking on new full-fledged web design or hosting clients right now. If you’re looking for a web designer, we have a trusted referral partner we recommend who builds and hosts SEM/SEO/AI-friendly websites at a great price!
However, we do specialize in building Sales Landing Pages. In some cases, clients have asked for a sales landing page to serve as their primary website. That’s fine as long as you don’t need additional pages (you can ask below). Otherwise, you should get yourself a full-fledged website.
SEM
How do I get started with SEM?
This is all the intense, heavy-hitting upfront work! … With our SEM BOOTCAMP Plan, we’ll build you an all-new Google Ads campaign and a dedicated Sales Landing Page (if you don’t have one already). We select all the keywords, set up your strategic bids, and write all the ads for $1,088.
This covers 80% of the work needed to succeed at Google Ads. We’ll then provide you with a month-by-month, step-by-step blueprint for running and optimizing your Google Ads!
Do you offer ongoing SEM services?
Yes, after completing an SEM BOOTCAMP Plan, if you prefer not to manage your own SEM, we can handle it for you for $188/month. A dedicated Sales Landing Page with any monthly Google Ads spend budget.
Doesn’t Google offer free help and recommendations?
Yes, Google does a good job of getting you started and recommending campaign changes. However, if you want to beat the CPC benchmark (get more clicks at a lower cost than competitors are paying), follow our Google Ads blueprint instead.
SEO
How do I get started with SEO?
With our SEO BOOTCAMP, we’ll conduct a full audit and optimize your entire website. This is intense work; we’ll get your on-site search engine and AI optimization in top condition. We’ll then rewrite all your pages, meta tags, and innerlinking to get your website and Google Business Profile fully optimized, all for just $1,088.
This covers 60-80% of the SEO work needed to rank well on Google! We’ll then provide you with a month-by-month, step-by-step blueprint to manage your ongoing SEO.
Do you offer ongoing SEO services?
Yes, if you prefer not to handle your own SEO, we’ll upgrade you to our 88PLATINUM PLANS and handle it for you, starting at $488/month.
When should I start my SEO BOOTCAMP Plan?
It’s best to purchase the SEO BOOTCAMP Plan before you build your website. If you already have a website, no worries, we can still write all the content, but your webmaster needs to be willing to change the site’s page structure, content, and sometimes technical features, as we deem needed for SEO.
Lead Generation
What is a guaranteed lead?
Unlike most lead generation programs that make you pay for any and all leads, legitimate or not, we offer guaranteed leads – in other words, you only pay for qualified leads. Examples of unqualified leads are robocalls, solicitors, job seekers, etc. If you get an unqualified lead, no questions asked – you don’t pay for it.
What is an exclusive lead?
Unlike most lead generation operations that send leads to multiple businesses at once, we offer exclusive leads – in other words, you (and only you) receive the leads generated. We still want you to contact all leads promptly, but there’s no frantic race to be the first to call. We also find that this reduces budget shopping, where the lowest bidder tends to win the job.
Does lead generation interfere with my website?
No. We don’t touch your website. We don’t touch your SEM or SEO, either. No, if we do a lead generation project for you, it will only augment your existing online marketing.
How do I qualify for a lead generation project?
Not all clients qualify for a lead generation project. Requirements include: 1) ample local search volume for a very specific geo-targeted search term, 2) low to moderate search competition, 3) low or non-seasonal sales fluctuation, and 4) a minimum customer lifetime value of $1,000.
How many lead generation projects can I have?
There is no limit. You can sign up for as many lead generation projects as there are qualified geo-targeted search terms.
How long is the lead generation contract?
There is no contracted time limit. We’ll keep sending you the leads month after month until you tell us you no longer want them. At that time, however, we’ll likely find another business to take the leads.
Blog
Learn how to do SEM/SEO/AI yourself:
Contact
Every SEM/SEO/AI review is free of charge. In 2-3 days, you will get: 1) a detailed Google Keyword Rankings report, 2) a Website Audit report, 3) a Domain Strength report, and 4) a 10- to 15-minute Video Analysis explaining the reports and next-step recommendations for your business.
Start your project today by requesting a free SEM/SEO/AI review:
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Still have questions? Give us a call:
Toolkit
Here are the SEM/SEO/AI tools we use:
(Yes, these are affiliate links)















